In the beginning there was a pizza. Not a very good one. Not a very happy waitress either. Not a very happy couple of customers, either of us.
The waitress said “How was it”? I lied. I said it was good. But it wasn’t. I told people I knew but couldn’t find a way of telling the people I should.
I didn’t go back for two years. I didn’t spend approximately £1500 with them. I did with someone else though.
An idea was formed: if only they knew what I really thought but nobody seemed to be listening..
So I went elsewhere. Somewhere new. It was wonderful. Another problem: I felt embarrassed to tell the waitress how wonderful she and the pizza were. The feedback idea grew as the amount I spent there grew.
My experience with the NHS was excellent yet all I heard in the media was gloom. I knew a nurse who told of the gratitude she was shown through presents from patients. I realised it wasn’t only pizza places that had the same problem with feedback, it was the NHS too.
I was caught speeding on my motorbike. The officer was superb. Friendly. Polite. Professional. So I wrote a letter to the Chief Constable telling him so. I also gave him an idea: “You’re nicked. How was it for you?” He invited me in. We got a job. The business started.
The Present Day
So I created a company that made it easy to say what I really think and the right people to hear me, straight away. McDonalds used us, so did Tesco, the NHS, the Royal Navy to mention a few. These systems led to happier customers spending more and coming back more. It led to happier staff too who weren’t so keen to leave.
So a simple story led to Free Range People, now a successful company providing lots of different feedback solutions to lots of people.
That’s how Free Range People started.